Estas son las piezas ganadores de Cyber Lyons:
GranPrix
THE FUN THEORY / VOLKSWAGEN SWEDEN / BLUEMOTION TECHNOLOGY / DDB STOCKHOLM, SWEDEN
| Type of Entry: | Digitally Led Integrated Campaign |
| Category: | Best Digitally Led Integrated Campaign |
| Title: | THE FUN THEORY |
| Advertiser/Client: | VOLKSWAGEN SWEDEN |
| Product/Service: | BLUEMOTION TECHNOLOGY |
| Entrant Company: | DDB STOCKHOLM, SWEDEN |
| Advertising/Web Design Agency: | DDB STOCKHOLM, SWEDEN |
| Creative Credits | |
| Name | Company | Position |
| Andreas Dahlqvist | DDB Stockholm | Creative Director |
| Martin Lundgren | DDB Stockholm | Copywriter |
| Simon Higby | DDB Stockholm | Art Director |
| Lars Axelsson | DDB Stockholm | Account Executive |
| Martin Larsson | DDB Stockholm | Account Director |
| Jerker Fagerström | DDB Stockholm | Planner |
| Cecilia Cederlid | DDB Stockholm | Planner |
| Michael Bugaj | DDB Stockholm | Account Manager |
| Simon Mogren | Tribal/DDB Stockholm | Web Director |
| Karl-Johan Vogelius | Tribal/DDB Stockholm | Web Designer |
| Pontus Kindblad | Tribal/DDB Stockholm | Web Producer |
| Daniel Alinder | Tribal/DDB Stockholm | Web Producer |
| Patrik Sundberg | Birth | Director/Producer |
| Marcus Thomasfolk | Volkswagen Sweden | Public Relations Department |
| Anna Hultman | Prime PR | Account Executive |
| Barbro Långjuth | DDB Stockholm | Account Manager |
| Anna Hellenberg | DDB Stockholm | Print Manager |
| Kristoffer Palm | Queensbridge | Web Developer |
| Brief Explanation: |
| Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW made it easier to choose an eco car by making them more fun to drive. Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human behaviour for the better is by making it fun to do. |
| Type of Entry: | Other Interactive Digital Solutions |
| Category: | Other Digital Channels |
| Title: | CHALKBOT |
| Advertiser/Client: | NIKE LIVESTRONG FOUNDATION |
| Product/Service: | NIKE LIVESTRONG FOUNDATION |
| Entrant Company: | WIEDEN+KENNEDY Portland, USA |
| Advertising/Web Design Agency: | WIEDEN+KENNEDY Portland, USA |
| Creative Credits | |
| Name | Company | Position |
| Mark Fitzloff/Susan Hoffman | Wieden+Kennedy | Executive Creative Directors |
| Danielle Flagg/Tyler Whisnand | Wieden+Kennedy | Creative Directors |
| James Moslander | Wieden+Kennedy | Art Director |
| Adam Heathcott | Wieden+Kennedy | Art Director/Creative Technologist |
| Marco Kaye | Wieden+Kennedy | Copywriter |
| Marcelino Alvarez/Jeremy Lind | Wieden+Kennedy | Interactive Producers |
| Nathan Martin/David Evans | Deep Local | Development Partners |
| Brief Explanation: |
| Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders. The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow. Over the course of a month, the Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages and printed thousands of them over 13 stages of the Tour de France. |
Gold
Websites & Microsites
Clothing, Footwear & Accessories
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN
Websites & Microsites
Clothing, Footwear & Accessories
UNIQLO CALENDAR
UNIQLO
BRAND PROMOTION
PROJECTOR Tokyo
JAPAN
Websites & Microsites
Other Consumer Products (including Durable Goods)
SAMSUNG SHAKEDOWN
SAMSUNG
SAMSUNG B2100
FROM STOCKHOLM WITH LOVE Stockholm
SWEDEN
Websites & Microsites
Travel, Entertainment & Leisure
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA
Websites & Microsites
Travel, Entertainment & Leisure
SOUNDS OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
JUNG von MATT Hamburg
GERMANY
Websites & Microsites
Advertising & Media
BOONE OAKLEY
BOONE OAKLEY
ADVERTISING AGENCY
BOONEOAKLEY Charlotte
USA
Banners and Other Rich Media
Charities, Public Health & Safety, Public Awareness
GRAFFITI
AIDES
AIDES
TBWA\PARIS
FRANCE
Craft
Best Music/Sound Design
SOUNDS OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
JUNG von MATT Hamburg
GERMANY
Craft
Interface & Navigation
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN
Other Interactive Digital Solutions
Mobile Advertising
INTERACTIVE CATALOGUE
IKEA
IKEA
MOBILE DREAMS FACTORY Madrid
SPAIN
Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
HANDWRITING
COMERCIAL ARGE
PILOT PEN
GREY ESPAÑA Barcelona
SPAIN
Other Interactive Digital Solutions
Community Applications
FACEBOOK SHOWROOM
IKEA
DEPARTMENT STORE
FORSMAN & BODENFORS Gothenburg
SWEDEN
Other Interactive Digital Solutions
Games
MONOPOLY CITY STREETS
HASBRO
MONOPOLY CITY GAMEBOARD
DDB UK London
UNITED KINGDOM
Viral Advertising
Viral Video
PIANO STAIRCASE
VOLKSWAGEN SWEDEN
BLUEMOTION TECHNOLOGY
DDB STOCKHOLM
SWEDEN
Silver
Websites & Microsites
Foods & Drinks
I’M HERE
ABSOLUT VODKA
ABSOLUT VODKA
GREAT WORKS Stockholm
SWEDEN
Websites & Microsites
Automotive Products & Services
SHOCKING BARACK
BRAMMO
ENERTIA MOTORCYCLE
CRISPIN PORTER + BOGUSKY Boulder
USA
Websites & Microsites
Automotive Products & Services
THE FUN THEORY
VOLKSWAGEN SWEDEN
BLUEMOTION TECHNOLOGY
DDB STOCKHOLM
SWEDEN
Websites & Microsites
Publications & Media
JOHNNY CASH PROJECT
AMERICAN RECORDINGS/LOST HIGHWAY
“AIN’T NO GRAVE” ALBUM
@radical.media New York
USA
Websites & Microsites
Publications & Media
ETERNAL MOONWALK
STUDIO BRUSSELS
STUDIO BRUSSELS
MORTIERBRIGADE Brussels
BELGIUM
Websites & Microsites
Corporate Information
VIRTUAL STRIKE
ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
FAMOUS Brussels
BELGIUM
Websites & Microsites
Miscellaneous
HANDWRITING
COMERCIAL ARGE
PILOT PEN
GREY ESPAÑA Barcelona
SPAIN
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
BABY ELEPHANT
ANTWERP ZOO
ZOO
BOONDOGGLE Leuven
BELGIUM
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR Stockholm
SWEDEN
1 of 5 Campaign
Banners and Other Rich Media
Travel, Entertainment & Leisure
MASSAGE
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA
2 of 5 Campaign
Banners and Other Rich Media
Travel, Entertainment & Leisure
BECOMING
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA
3 of 5 Campaign
Banners and Other Rich Media
Travel, Entertainment & Leisure
BEAUTY SLEEP
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA
4 of 5 Campaign
Banners and Other Rich Media
Travel, Entertainment & Leisure
FIVE THINGS
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA
5 of 5 Campaign
Banners and Other Rich Media
Travel, Entertainment & Leisure
IMPATIENT
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA
Banners and Other Rich Media
Retails & E-Commerce, incl. Restaurants
LAMP
IKEA DEUTSCHLAND
IKEA
GRABARZ & PARTNER Hamburg
GERMANY
Banners and Other Rich Media
Advertising & Media
SOUND IMPRESSIONS
GENETIX SOUND STUDIO
SOUND STUDIO
CHANGE INTEGRATED Warsaw
POLAND
Banners and Other Rich Media
Charities, Public Health & Safety, Public Awareness
TURN AROUND
BARNARDO’S
CHARITY
BBH London
UNITED KINGDOM
Craft
Animation
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN
Craft
Animation
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA
Craft
Interface & Navigation
GRIP LIMITED
GRIP LIMITED
ADVERTISING AGENCY
GRIP LIMITED Toronto
CANADA
Craft
Illustration and Graphic Design
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA
Craft
Illustration and Graphic Design
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM
Craft
Best Use of Video
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN
Craft
Best Use of Video
RECRUITMENT 2009
SWEDISH ARMED FORCES
RECRUITMENT
NORTH KINGDOM Skelleftea
SWEDEN
Other Interactive Digital Solutions
Mobile Advertising
SEER WIMBLEDON
IBM
INNOVATIVE SOLUTIONS
OGILVYONE London
UNITED KINGDOM
Other Interactive Digital Solutions
Mobile Advertising
AUTOTRADER
TRADER MEDIA GROUP
AUTOTRADER
SAPIENTNITRO Miami
USA
Other Interactive Digital Solutions
Mobile Advertising
PHONEBOOK
KODANSHA
KODANSHA EDITORIAL
DENTSU Tokyo
JAPAN
Other Interactive Digital Solutions
Community Applications
NONJA
SAMSUNG ELECTRONICS AUSTRIA
SAMSUNG ST1000
TRAKTOR Vienna
AUSTRIA
Other Interactive Digital Solutions
Other Digital Channels
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR Stockholm
SWEDEN
Viral Advertising
Email Marketing, incl. e-cards
GIVING IS GLORIOUS
MOTHER
MOTHER CHRISTMAS MAILER
MOTHER London
UNITED KINGDOM
Bronze
Websites & Microsites
Foods & Drinks
GOLDEN GRANT
GENERAL MILLS
GOLDEN GRAHAMS
McCANN ERICKSON NEW YORK
USA
Websites & Microsites
Foods & Drinks
DOLLAR HOLIDAY
BURGER KING
DOUBLE CHEESEBURGER
CRISPIN PORTER + BOGUSKY Boulder
USA
Websites & Microsites
Healthcare & Medical
LONG LIVE LIFE
APOTEK HJÄRTAT
PHARMACY CHAIN
ÅKESTAM HOLST Stockholm
SWEDEN
Websites & Microsites
Clothing, Footwear & Accessories
LAB ULTRA LIGHT DOWN
UNIQLO
WINTER JACKETS
MOUNT Tokyo
JAPAN
Websites & Microsites
Other Consumer Products (including Durable Goods)
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA CO.
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN
Websites & Microsites
Other Consumer Products (including Durable Goods)
IS PARADE
KDDI CORPORATION
IS SERIES
HAKUHODO Tokyo
JAPAN
Websites & Microsites
Retail & E-Commerce, including Restaurants
EXPENSE-A-STEAK
MALONEY & PORCELLI
RESTAURANT
WALRUS New York
USA
Websites & Microsites
Retail & E-Commerce, including Restaurants
TWELPFORCE
BEST BUY
RETAIL STORE
CRISPIN PORTER + BOGUSKY Boulder
USA
Websites & Microsites
Commercial Public Services
YELLOW CHOCOLATE
YELLOW PAGES
YELLOW PAGES
COLENSO BBDO Auckland
NEW ZEALAND
Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
STANISLAV
GOVERNMENT/MINISTRY OF JUSTICE
CYBERCRIME AWARENESS CAMPAIGN
KONG Amsterdam
THE NETHERLANDS
Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
SUMMIT ON THE SUMMIT
HP
GLOBAL CLEAN WATER CRISIS AWARENESS
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA
Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
THE LOTTERY OF LIFE
SAVE THE CHILDREN SWEDEN
SAVE THE CHILDREN ORGANISATION
LOWE BRINDFORS Stockholm
SWEDEN
Websites & Microsites
Corporate Information
O2 BE THE DIFFERENCE
O2 TELEFÓNICA IRELAND
TELECOMMUNICATIONS
BRANDO Dublin
IRELAND
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA Sydney
AUSTRALIA
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
HIGHWAY TO HELL
ELECTRONIC ARTS
DANTE’S INFERNO VIDEO GAME
WIEDEN+KENNEDY Portland
USA
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
SUMMIT ON THE SUMMIT
HP
GLOBAL CLEAN WATER CRISIS AWARENESS
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
PUBLIC POLO
VOLKSWAGEN
VOLKSWAGEN POLO
ACHTUNG! Amsterdam
THE NETHERLANDS
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
REFRESH
PEPSI
PEPSI
TBWA\CHIAT\DAY LA
USA
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
HOW HETERO?
STOCKHOLM PRIDE
GAY FESTIVAL
ÅKESTAM HOLST Stockholm
SWEDEN
Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
REPLAY
GATORADE
GATORADE
TBWA\CHIAT\DAY LA
USA
Banners and Other Rich Media
Foods and Drinks
BEATBOX
PERFETTI VAN MELLE
MENTOS
BBH London
UNITED KINGDOM
Banners and Other Rich Media
Automotive Products & Services
BABY BOOM
RENAULT
AUTOMOTIVE
PUBLICIS NET Paris
FRANCE
Banners and Other Rich Media
Automotive Products & Services
FOX INSIDE OUT
VOLKSWAGEN
FOX
ALMAPBBDO São Paulo
BRAZIL
Banners and Other Rich Media
Cosmetics, Beauty & Toiletries
WAKE UP & STAY ALERT
UNILEVER
AXE RISE
BBH New York
USA
Banners and Other Rich Media
Other Consumer Products
RESIZE-A-ROOM
IKEA
IKEA
MEMAC OGILVY & MATHER Dubai
UNITED ARAB EMIRATES
Banners and Other Rich Media
Retails & E-Commerce, incl. Restaurants
VALUE MENU
BURGER KING
VALUE MENU
CRISPIN PORTER + BOGUSKY Boulder
USA
Banners and Other Rich Media
Business Products & Services
NOW CLOCK
SPRINT
MOBILE PHONE
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA
Craft
Best Copywriting
DOLLAR HOLIDAY
BURGER KING
DOUBLE CHEESEBURGER
CRISPIN PORTER + BOGUSKY Boulder
USA
Craft
Best Music/Sound Design
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN
Craft
Animation
RECODE DECODE
THE VICTORIA AND ALBERT MUSEUM
DECODE EXHIBITION
SAINT London
UNITED KINGDOM
Craft
Interface & Navigation
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA
Craft
Interface & Navigation
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM
Craft
Illustration and Graphic Design
ADIDAS TEAMGEIST
ADIDAS
ADIDAS
NORTH KINGDOM Skelleftea
SWEDEN
Craft
Photography
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM
Other Interactive Digital Solutions
Mobile Advertising
LAST CALL
NBC UNIVERSAL GLOBAL NETWORKS
13TH STREET TV CHANNEL
JUNG von MATT Hamburg
GERMANY
Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
OMMWRITER
HERRAIZ SOTO & CO
SELF PROMOTION TOOL
HERRAIZ SOTO Barcelona
SPAIN
Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
IQ FONT
TOYOTA
TOYOTA IQ
HAPPINESS BRUSSELS
BELGIUM
Other Interactive Digital Solutions
Community Applications
MOB THE RAINBOW
WRIGLEY
SKITTLES
EVOLUTION BUREAU San Francisco
USA
Other Interactive Digital Solutions
Games
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN
Other Interactive Digital Solutions
Games
LE TRANSPIRATEUR
AXE FRANCE
ANTI-PERSPIRANT
BUZZMAN Paris
FRANCE
Other Interactive Digital Solutions
Other Digital Channels
REAL GOOD EXPERIMENT
BLU DOT
REAL GOOD CHAIR
MONO Minneapolis
USA
Other Interactive Digital Solutions
Other Digital Channels
SMILE ACTIVATED VENDING MACHINE
UNILEVER
WALL’S ICE CREAM
SAPIENTNITRO Miami
USA
Viral Advertising
Email Marketing, incl. e-cards
DECISION MAKING
THE ARMY
THE ARMY
TEQUILA\LONDON
UNITED KINGDOM
Viral Advertising
Viral Marketing
THE HERO
RADIOTJÄNST
BROADCASTING TAX PAYMENT AWARENESS
DRAFTFCB Stockholm
SWEDEN
Viral Advertising
Viral Marketing
FACEBOOK SHOWROOM
IKEA
DEPARTMENT STORE
FORSMAN & BODENFORS Gothenburg
SWEDEN
Viral Advertising
Viral Marketing
FOREVER YOUNG
POSTEN
THE SWEDISH POST
ÅKESTAM HOLST Stockholm
SWEDEN
Hagan click para descargarse el PDF con el ShortList o los Ganadores si quieren ver todas las inscripciones, sigan este link. Via Cannes Lions.
Barkach
jcho
