Ganadores Cannes Direct, Promo & Activation, PR

21 06 2010

Lista de ganadores iberoamericanos de Direct

GRAND PRIX: –Orcon + Iggy Pop, de Special Group para Broadband, Orcon. NUEVA ZELANDA

Flat Mailing

BRONCE: –Invasion, de Sun/MRM WORLDWIDE São Paulo para Ihdi estação bem-estar Charity lodge for the homeless. BRASIL

Dimensional Mailing

BRONCE: –Imaginary musical instruments, de DDB BRASIL São Paulo para Saxsofunny Sound production company. BRASIL

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

BRONCE: –Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets. ESPAÑA

BRONCE: –Casting, de Grey Argentina Buenos Aires para Grupo Q, Playboy magazine. ARGENTINA

Ambient Media (Large Scale)

BRONCE: –Reload, de Pagés BBDO Santo Domingo / OMD DOMINICANA Santo Domingo para Tricom Broadband Internet. REPÚBLICA DOMINICANA

PLATA: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev. ARGENTINA

Ambient Media & Print Collateral, Non-Mail (Small Scale)

PLATA: –Whopper face, de Ogilvy Brasil São Paulo para Burger king, Whopper. BRASIL

Direct Response Broadcast: TV, Radio & Infomercials

BRONCE: –Ringtowns, de Ogilvy Guatemala para Claro Mobile network coverage campaign. GUATEMALA

Direct Response Print or Standard Outdoor, including Inserts

BRONCE: –Wax ad, de Loducca MPM São Paulo para Peugeot 207 quiksilver. BRASIL

Best Low Budget Campaign

PLATA: –Donate your website, de Ogilvy Brasil São Paulo para Graacc Children’s cancer NGO. BRASIL

Fast Moving Consumer Goods

PLATA: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer. ARGENTINA

Cars & Automotive Services

PLATA: –Composing your life, de CP Proximity Barcelona para Audi birthday. ESPAÑA

Publications & Media

PLATA: –Casting, de Grey Argentina Buenos Aires para Grupo Q Playboy magazine. ARGENTINA

Corporate Image & Information

PLATA: –Imaginary musical instruments, de DDB Brasil São Paulo para Saxsofunny Sound production company. BRASIL

Best Integrated Campaign Led by Direct Marketing

BRONCE: –Casting, de GREY Argentina Buenos Aires para Grupo Q Playboy magazine. ARGENTINA

Lista de ganadores iberoamericanos de Promo & Activation

GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS

Event and Field Marketing

BRONCE: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA

BRONCE: –Giving memory, de Contrapunto BBDO Madrid para Afal contigo Alzheimer awareness ESPAÑA

Ambient Promotion: Small Scale

BRONCE: –Forest fires, de Ogilvy & Mather Colombia Bogotá para Wwf Wwf  COLOMBIA

BRONCE: –$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL

Ambient Promotion: Large Scale

BRONCE: –Ambulance/boat/helicopter, de JWT México  para Mexican red cross Annual fundraising drive MEXICO

Best Use of Merchandising/In-Store Marketing, including Promotional Packaging

BRONCE: –Whopper face, de Ogilvy Brasil São Paulo para Burger king Whopper BRASIL

BRONCE: –Message in a bottle, de Leo Burnett Iberia Madrid para Fundacion altius Children’s charity ESPAÑA

Alcoholic and Non-Alcoholic Drinks

BRONCE: –Andes teletrasnporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA

Commercial Public Services, incl. Healthcare & Medical

BRONCE: –Reload, de Pagés BBDO Santo Domingo para Tricom Broadband internet REPÚBLICA DOMINICANA

Retail and E-Commerce, including Restaurants

PLATA: –Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets ESPAÑA

Charities, Public Health & Safety, Public Awareness Messages

BRONCE: –$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL

Lista de ganadores iberoamericanos de PR

GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS

Financial Services, incl. Investor Relations and Corporate Finance

PLATA: –Bovap, de LIVEAD São Paulo para Souza Barros Stock Brokerage, Brasil

Corporate Communication

PLATA: –I knew it, de DCS Porto Alegre/BOCA Porto Alegre para Brazilian Olympic Committee, Olympikus, Brasil

Corporate Responsibility

PLATA: –The marathon for water, de Leo Burnett Iberia para Project Viva, Portugal

Environmental PR

PLATA: –Pee in the shower, de F/NAZCA Saatchi & Saatchi São Paulo para SOS Atlantic Forest Foundation, Brasil

Crisis and Issue Management

PLATA: –Virtual pilgrimage, de JOTABEQU Grey San José para Catholic Church, Costa Rica

Best Launch or Re-launch

PLATA: –A village of experts, de Bungalow 25 Madrid, para WINDOWS 7, Epaña

Best Use of Media Relations

PLATA: –A village of experts, de BUNGALOW 25 Madrid para Windows 7, Microsoft, España

Lista de ganadores iberoamericanos de PR

GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS

Financial Services, incl. Investor Relations and Corporate Finance

PLATA: –Bovap, de LIVEAD São Paulo para Souza Barros Stock Brokerage, Brasil

Corporate Communication

PLATA: –I knew it, de DCS Porto Alegre/BOCA Porto Alegre para Brazilian Olympic Committee, Olympikus, Brasil

Corporate Responsibility

PLATA: –The marathon for water, de Leo Burnett Iberia para Project Viva, Portugal

Environmental PR

PLATA: –Pee in the shower, de F/NAZCA Saatchi & Saatchi São Paulo para SOS Atlantic Forest Foundation, Brasil

Crisis and Issue Management

PLATA: –Virtual pilgrimage, de JOTABEQU Grey San José para Catholic Church, Costa Rica

Best Launch or Re-launch

PLATA: –A village of experts, de Bungalow 25 Madrid, para WINDOWS 7, Epaña

Best Use of Media Relations

PLATA: –A village of experts, de BUNGALOW 25 Madrid para Windows 7, Microsoft, España


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