Cannes Lions Cyber Winners

25 06 2010

Estas son las piezas ganadores de Cyber Lyons:

GranPrix

THE FUN THEORY / VOLKSWAGEN SWEDEN / BLUEMOTION TECHNOLOGY / DDB STOCKHOLM, SWEDEN
Type of Entry: Digitally Led Integrated Campaign
Category: Best Digitally Led Integrated Campaign
Title: THE FUN THEORY
Advertiser/Client: VOLKSWAGEN SWEDEN
Product/Service: BLUEMOTION TECHNOLOGY
Entrant Company: DDB STOCKHOLM, SWEDEN
Advertising/Web Design Agency: DDB STOCKHOLM, SWEDEN
Creative Credits
Name Company Position
Andreas Dahlqvist DDB Stockholm Creative Director
Martin Lundgren DDB Stockholm Copywriter
Simon Higby DDB Stockholm Art Director
Lars Axelsson DDB Stockholm Account Executive
Martin Larsson DDB Stockholm Account Director
Jerker Fagerström DDB Stockholm Planner
Cecilia Cederlid DDB Stockholm Planner
Michael Bugaj DDB Stockholm Account Manager
Simon Mogren Tribal/DDB Stockholm Web Director
Karl-Johan Vogelius Tribal/DDB Stockholm Web Designer
Pontus Kindblad Tribal/DDB Stockholm Web Producer
Daniel Alinder Tribal/DDB Stockholm Web Producer
Patrik Sundberg Birth Director/Producer
Marcus Thomasfolk Volkswagen Sweden Public Relations Department
Anna Hultman Prime PR Account Executive
Barbro Långjuth DDB Stockholm Account Manager
Anna Hellenberg DDB Stockholm Print Manager
Kristoffer Palm Queensbridge Web Developer
Brief Explanation:
Volkswagen asked us to create a campaign that would generate interest around BlueMotion Technologies. A series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW made it easier to choose an eco car by making them more fun to drive. Our solution was a theory, focusing on the thinking behind the cars; that the easiest way to change human behaviour for the better is by making it fun to do.

Type of Entry: Other Interactive Digital Solutions
Category: Other Digital Channels
Title: CHALKBOT
Advertiser/Client: NIKE LIVESTRONG FOUNDATION
Product/Service: NIKE LIVESTRONG FOUNDATION
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising/Web Design Agency: WIEDEN+KENNEDY Portland, USA
Creative Credits
Name Company Position
Mark Fitzloff/Susan Hoffman Wieden+Kennedy Executive Creative Directors
Danielle Flagg/Tyler Whisnand Wieden+Kennedy Creative Directors
James Moslander Wieden+Kennedy Art Director
Adam Heathcott Wieden+Kennedy Art Director/Creative Technologist
Marco Kaye Wieden+Kennedy Copywriter
Marcelino Alvarez/Jeremy Lind Wieden+Kennedy Interactive Producers
Nathan Martin/David Evans Deep Local Development Partners
Brief Explanation:
Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders. The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow. Over the course of a month, the Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages and printed thousands of them over 13 stages of the Tour de France.

Gold


Websites & Microsites
Clothing, Footwear & Accessories
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN

Websites & Microsites
Clothing, Footwear & Accessories
UNIQLO CALENDAR
UNIQLO
BRAND PROMOTION
PROJECTOR Tokyo
JAPAN

Websites & Microsites
Other Consumer Products (including Durable Goods)
SAMSUNG SHAKEDOWN
SAMSUNG
SAMSUNG B2100
FROM STOCKHOLM WITH LOVE Stockholm
SWEDEN

Websites & Microsites
Travel, Entertainment & Leisure
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA

Websites & Microsites
Travel, Entertainment & Leisure
SOUNDS OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
JUNG von MATT Hamburg
GERMANY

Websites & Microsites
Advertising & Media
BOONE OAKLEY
BOONE OAKLEY
ADVERTISING AGENCY
BOONEOAKLEY Charlotte
USA

Banners and Other Rich Media
Charities, Public Health & Safety, Public Awareness
GRAFFITI
AIDES
AIDES
TBWA\PARIS
FRANCE

Craft
Best Music/Sound Design
SOUNDS OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
PHILHARMONIC ORCHESTRA OF HAMBURG
JUNG von MATT Hamburg
GERMANY

Craft
Interface & Navigation
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN

Other Interactive Digital Solutions
Mobile Advertising
INTERACTIVE CATALOGUE
IKEA
IKEA
MOBILE DREAMS FACTORY Madrid
SPAIN

Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
HANDWRITING
COMERCIAL ARGE
PILOT PEN
GREY ESPAÑA Barcelona
SPAIN

Other Interactive Digital Solutions
Community Applications
FACEBOOK SHOWROOM
IKEA
DEPARTMENT STORE
FORSMAN & BODENFORS Gothenburg
SWEDEN

Other Interactive Digital Solutions
Games
MONOPOLY CITY STREETS
HASBRO
MONOPOLY CITY GAMEBOARD
DDB UK London
UNITED KINGDOM

Viral Advertising
Viral Video
GRAFFITI
AIDES
AIDES ASSOCIATION
TBWA\PARIS
FRANCE

Viral Advertising
Viral Video
PIANO STAIRCASE
VOLKSWAGEN SWEDEN
BLUEMOTION TECHNOLOGY
DDB STOCKHOLM
SWEDEN

Silver


Websites & Microsites
Foods & Drinks
I’M HERE
ABSOLUT VODKA
ABSOLUT VODKA
GREAT WORKS Stockholm
SWEDEN

Websites & Microsites
Automotive Products & Services
SHOCKING BARACK
BRAMMO
ENERTIA MOTORCYCLE
CRISPIN PORTER + BOGUSKY Boulder
USA

Websites & Microsites
Automotive Products & Services
THE FUN THEORY
VOLKSWAGEN SWEDEN
BLUEMOTION TECHNOLOGY
DDB STOCKHOLM
SWEDEN

Websites & Microsites
Publications & Media
JOHNNY CASH PROJECT
AMERICAN RECORDINGS/LOST HIGHWAY
“AIN’T NO GRAVE” ALBUM
@radical.media New York
USA

Websites & Microsites
Publications & Media
ETERNAL MOONWALK
STUDIO BRUSSELS
STUDIO BRUSSELS
MORTIERBRIGADE Brussels
BELGIUM

Websites & Microsites
Corporate Information
VIRTUAL STRIKE
ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
FAMOUS Brussels
BELGIUM

Websites & Microsites
Miscellaneous
HANDWRITING
COMERCIAL ARGE
PILOT PEN
GREY ESPAÑA Barcelona
SPAIN

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
BABY ELEPHANT
ANTWERP ZOO
ZOO
BOONDOGGLE Leuven
BELGIUM

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR Stockholm
SWEDEN

Banners and Other Rich Media
Cosmetics, Beauty & Toiletries
VHA
UNILEVER
AXE
BBH New York
USA

1 of 5 Campaign

Banners and Other Rich Media
Travel, Entertainment & Leisure
MASSAGE
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA

2 of 5 Campaign

Banners and Other Rich Media
Travel, Entertainment & Leisure
BECOMING
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA

3 of 5 Campaign

Banners and Other Rich Media
Travel, Entertainment & Leisure
BEAUTY SLEEP
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA

4 of 5 Campaign

Banners and Other Rich Media
Travel, Entertainment & Leisure
FIVE THINGS
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA

5 of 5 Campaign

Banners and Other Rich Media
Travel, Entertainment & Leisure
IMPATIENT
VIRGIN ATLANTIC
TRAVEL
Y&R New York
USA


Banners and Other Rich Media
Retails & E-Commerce, incl. Restaurants
LAMP
IKEA DEUTSCHLAND
IKEA
GRABARZ & PARTNER Hamburg
GERMANY

Banners and Other Rich Media
Advertising & Media
SOUND IMPRESSIONS
GENETIX SOUND STUDIO
SOUND STUDIO
CHANGE INTEGRATED Warsaw
POLAND

Banners and Other Rich Media
Charities, Public Health & Safety, Public Awareness
TURN AROUND
BARNARDO’S
CHARITY
BBH London
UNITED KINGDOM

Craft
Animation
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN

Craft
Animation
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA

Craft
Interface & Navigation
GRIP LIMITED
GRIP LIMITED
ADVERTISING AGENCY
GRIP LIMITED Toronto
CANADA

Craft
Illustration and Graphic Design
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA

Craft
Illustration and Graphic Design
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM

Craft
Best Use of Video
HBO IMAGINE
HBO
TELEVISION SERVICE
BBDO NEW YORK
USA

Craft
Best Use of Video
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN

Craft
Best Use of Video
RECRUITMENT 2009
SWEDISH ARMED FORCES
RECRUITMENT
NORTH KINGDOM Skelleftea
SWEDEN

Other Interactive Digital Solutions
Mobile Advertising
SEER WIMBLEDON
IBM
INNOVATIVE SOLUTIONS
OGILVYONE London
UNITED KINGDOM

Other Interactive Digital Solutions
Mobile Advertising
AUTOTRADER
TRADER MEDIA GROUP
AUTOTRADER
SAPIENTNITRO Miami
USA

Other Interactive Digital Solutions
Mobile Advertising
PHONEBOOK
KODANSHA
KODANSHA EDITORIAL
DENTSU Tokyo
JAPAN

Other Interactive Digital Solutions
Community Applications
NONJA
SAMSUNG ELECTRONICS AUSTRIA
SAMSUNG ST1000
TRAKTOR Vienna
AUSTRIA

Other Interactive Digital Solutions
Other Digital Channels
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR Stockholm
SWEDEN

Viral Advertising
Email Marketing, incl. e-cards
GIVING IS GLORIOUS
MOTHER
MOTHER CHRISTMAS MAILER
MOTHER London
UNITED KINGDOM

Viral Advertising
Viral Marketing
ROLLERBABIES
DANONE
EVIAN
BETC EURO RSCG Paris
FRANCE

Viral Advertising
Viral Marketing
FAN VIDEO
MYSPACE
MYSPACE MUSIC
BBH London
UNITED KINGDOM

Bronze


Websites & Microsites
Foods & Drinks
GOLDEN GRANT
GENERAL MILLS
GOLDEN GRAHAMS
McCANN ERICKSON NEW YORK
USA

Websites & Microsites
Foods & Drinks
DOLLAR HOLIDAY
BURGER KING
DOUBLE CHEESEBURGER
CRISPIN PORTER + BOGUSKY Boulder
USA

Websites & Microsites
Healthcare & Medical
LONG LIVE LIFE
APOTEK HJÄRTAT
PHARMACY CHAIN
ÅKESTAM HOLST Stockholm
SWEDEN

Websites & Microsites
Clothing, Footwear & Accessories
LAB ULTRA LIGHT DOWN
UNIQLO
WINTER JACKETS
MOUNT Tokyo
JAPAN

Websites & Microsites
Other Consumer Products (including Durable Goods)
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA CO.
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN

Websites & Microsites
Other Consumer Products (including Durable Goods)
IS PARADE
KDDI CORPORATION
IS SERIES
HAKUHODO Tokyo
JAPAN

Websites & Microsites
Retail & E-Commerce, including Restaurants
EXPENSE-A-STEAK
MALONEY & PORCELLI
RESTAURANT
WALRUS New York
USA

Websites & Microsites
Retail & E-Commerce, including Restaurants
TWELPFORCE
BEST BUY
RETAIL STORE
CRISPIN PORTER + BOGUSKY Boulder
USA

Websites & Microsites
Commercial Public Services
YELLOW CHOCOLATE
YELLOW PAGES
YELLOW PAGES
COLENSO BBDO Auckland
NEW ZEALAND

Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
STANISLAV
GOVERNMENT/MINISTRY OF JUSTICE
CYBERCRIME AWARENESS CAMPAIGN
KONG Amsterdam
THE NETHERLANDS

Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
SUMMIT ON THE SUMMIT
HP
GLOBAL CLEAN WATER CRISIS AWARENESS
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA

Websites & Microsites
Charities, Public Health & Safety, Public Awareness Messages
THE LOTTERY OF LIFE
SAVE THE CHILDREN SWEDEN
SAVE THE CHILDREN ORGANISATION
LOWE BRINDFORS Stockholm
SWEDEN

Websites & Microsites
Corporate Information
O2 BE THE DIFFERENCE
O2 TELEFÓNICA IRELAND
TELECOMMUNICATIONS
BRANDO Dublin
IRELAND

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA Sydney
AUSTRALIA

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
HIGHWAY TO HELL
ELECTRONIC ARTS
DANTE’S INFERNO VIDEO GAME
WIEDEN+KENNEDY Portland
USA

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
SUMMIT ON THE SUMMIT
HP
GLOBAL CLEAN WATER CRISIS AWARENESS
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
PUBLIC POLO
VOLKSWAGEN
VOLKSWAGEN POLO
ACHTUNG! Amsterdam
THE NETHERLANDS

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
REFRESH
PEPSI
PEPSI
TBWA\CHIAT\DAY LA
USA

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
HOW HETERO?
STOCKHOLM PRIDE
GAY FESTIVAL
ÅKESTAM HOLST Stockholm
SWEDEN

Digitally Led Integrated Campaign
Best Digitally Led Integrated Campaign
REPLAY
GATORADE
GATORADE
TBWA\CHIAT\DAY LA
USA

Banners and Other Rich Media
Foods and Drinks
BEATBOX
PERFETTI VAN MELLE
MENTOS
BBH London
UNITED KINGDOM

Banners and Other Rich Media
Automotive Products & Services
BABY BOOM
RENAULT
AUTOMOTIVE
PUBLICIS NET Paris
FRANCE

Banners and Other Rich Media
Automotive Products & Services
FOX INSIDE OUT
VOLKSWAGEN
FOX
ALMAPBBDO São Paulo
BRAZIL

Banners and Other Rich Media
Cosmetics, Beauty & Toiletries
WAKE UP & STAY ALERT
UNILEVER
AXE RISE
BBH New York
USA

Banners and Other Rich Media
Other Consumer Products
RESIZE-A-ROOM
IKEA
IKEA
MEMAC OGILVY & MATHER Dubai
UNITED ARAB EMIRATES

Banners and Other Rich Media
Retails & E-Commerce, incl. Restaurants
VALUE MENU
BURGER KING
VALUE MENU
CRISPIN PORTER + BOGUSKY Boulder
USA

Banners and Other Rich Media
Business Products & Services
NOW CLOCK
SPRINT
MOBILE PHONE
GOODBY SILVERSTEIN & PARTNERS San Francisco
USA

Craft
Best Copywriting
TWEETBOOKS
GANDHI BOOKSTORES
BOOKSTORES
OGILVY MEXICO
MEXICO

Craft
Best Copywriting
DOLLAR HOLIDAY
BURGER KING
DOUBLE CHEESEBURGER
CRISPIN PORTER + BOGUSKY Boulder
USA

Craft
Best Music/Sound Design
SPRING/SUMMER COLLECTION 2010
WRANGLER EUROPE
BLUE BELL JEANS
KOKOKAKA Göteborg
SWEDEN

Craft
Best Music/Sound Design
GRAFFITI
AIDES
AIDES
TBWA\PARIS
FRANCE

Craft
Best Music/Sound Design
VHA
UNILEVER
AXE
BBH New York
USA

Craft
Animation
RUO AND RUCO
MARUI
SHINJUKU MARUI DEPARTMENT STORE
DRILL Tokyo
JAPAN

Craft
Animation
ADIDAS TEAMGEIST
ADIDAS
ADIDAS
NORTH KINGDOM Skelleftea
SWEDEN

Craft
Animation
RECODE DECODE
THE VICTORIA AND ALBERT MUSEUM
DECODE EXHIBITION
SAINT London
UNITED KINGDOM

Craft
Animation
DIGITAL INVADERS
DIGITAL INVADERS
SCHOOL
GRUPO W Saltillo
MEXICO

Craft
Interface & Navigation
WE CHOOSE THE MOON
JOHN F. KENNEDY PRESIDENTIAL LIBRARY
THE MOON LANDING 40TH ANNIVERSARY
THE MARTIN AGENCY Richmond
USA

Craft
Interface & Navigation
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM

Craft
Illustration and Graphic Design
ADIDAS TEAMGEIST
ADIDAS
ADIDAS
NORTH KINGDOM Skelleftea
SWEDEN

Craft
Illustration and Graphic Design
TRUE CITY
NIKE
NIKE TRUE CITY
AKQA London
UNITED KINGDOM

Craft
Photography
MUSEUM OF POWER
PUMA
PUMA FOOTBALL POWER LINE
SYRUP New York
USA

Craft
Photography
THINKING SPACES
THE ECONOMIST
THE ECONOMIST
ABBOTT MEAD VICKERS BBDO London
UNITED KINGDOM

Craft
Best Use of Video
UNIQLO CALENDAR
UNIQLO
BRAND PROMO
PROJECTOR Tokyo
JAPAN

Other Interactive Digital Solutions
Mobile Advertising
LAST CALL
NBC UNIVERSAL GLOBAL NETWORKS
13TH STREET TV CHANNEL
JUNG von MATT Hamburg
GERMANY

Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
OMMWRITER
HERRAIZ SOTO & CO
SELF PROMOTION TOOL
HERRAIZ SOTO Barcelona
SPAIN

Other Interactive Digital Solutions
Interactive Tools (for PCs, MACs, etc)
IQ FONT
TOYOTA
TOYOTA IQ
HAPPINESS BRUSSELS
BELGIUM

Other Interactive Digital Solutions
Community Applications
MOB THE RAINBOW
WRIGLEY
SKITTLES
EVOLUTION BUREAU San Francisco
USA

Other Interactive Digital Solutions
Games
VERBATIM CHAMPIONSHIP
MITSUBISHI KAGAKU MEDIA
VERBATIM STORAGE MEDIA
IMG SRC Tokyo
JAPAN

Other Interactive Digital Solutions
Games
LE TRANSPIRATEUR
AXE FRANCE
ANTI-PERSPIRANT
BUZZMAN Paris
FRANCE

Other Interactive Digital Solutions
Other Digital Channels
REAL GOOD EXPERIMENT
BLU DOT
REAL GOOD CHAIR
MONO Minneapolis
USA

Other Interactive Digital Solutions
Other Digital Channels
SMILE ACTIVATED VENDING MACHINE
UNILEVER
WALL’S ICE CREAM
SAPIENTNITRO Miami
USA

Viral Advertising
Email Marketing, incl. e-cards
DECISION MAKING
THE ARMY
THE ARMY
TEQUILA\LONDON
UNITED KINGDOM

Viral Advertising
Viral Marketing
THE HERO
RADIOTJÄNST
BROADCASTING TAX PAYMENT AWARENESS
DRAFTFCB Stockholm
SWEDEN

Viral Advertising
Viral Marketing
BABY ELEPHANT
ZOO ANTWERP
ZOO
BOONDOGGLE Leuven
BELGIUM

Viral Advertising
Viral Marketing
FACEBOOK SHOWROOM
IKEA
DEPARTMENT STORE
FORSMAN & BODENFORS Gothenburg
SWEDEN

Viral Advertising
Viral Marketing
FOREVER YOUNG
POSTEN
THE SWEDISH POST
ÅKESTAM HOLST Stockholm
SWEDEN
Hagan click para descargarse el PDF con el ShortList o los Ganadores si quieren ver todas las inscripciones, sigan este link. Via Cannes Lions.

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3 responses

12 11 2012
Public Health

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24 04 2013
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17 06 2013
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