THE BIG WON REPORT de lo que va del 2009

2 07 2009

The Big Won

Nace en el 2007 como una evolución del Won Report, la diferencia que tiene este ranking es que cuenta globalmente los puntos de las agencias ganados en los festivales por campañas tradicionales y no tradicionales como igual, tomando en cuenta que ahora las ATL se han tornado más BTL y viceversa, las agencias están ahora llegando todas a un terreno neutral por el bien y el éxito de sus clientes.

Los puntos los toman de…

Aquí viene la diferencia grande con el Gunn Report. The Big Won no revela de que premios toma sus apreciaciones estadísticas para no promocionar algún festival en especial (aunque alguien metódico y aburrido podría detectarlo por deglos ecuacional de los puntos ¿no?)

En fin, aunque es justo decir que toman en cuenta desde los festivales locales hasta cuando tienen finalistas o ganadores en los D&AD, The One Show, EPICA, Adfest, incluso antes de llegar a Cannes.

Si no entendieron de que va THE BIG WON REPORT pueden visitar la página http://thebigwon.com/about/

Las mejores agencias de publicidad del mundo en lo que va del 2009

1 AlmapBBDO, Sao Paulo 272
2 Saatchi & Saatchi New York 226
3 DDB Brazil, Sao Paulo 210
3 DDB London 210
5 Goodby, Silverstein and Partners, San Francisco 188
6 Abbott Mead Vickers BBDO, London 180
7 CLM BBDO Boulogne-Billancourt 176
8 JWT Shanghai 172
9 Ogilvy Frankfurt 170
10 Dentsu Tokyo 164
11 Jung von Matt, Hamburg 160
12 DDB Germany, Berlin 154
13 Aim Proximity Auckland NZ 153
14 Serviceplan Munich 152
15 BMF Sydney 146
16 Scholz & Friends Berlin 145
17 Shackleton Madrid 144
18 Del Campo Nazca Saatchi & Saatchi, Buenos Aires 141
19 Leo Burnett Lisbon 140
19 Crispin Porter Bogusky, Boulder 140
21 TBWA HuntLascaris, Johannesburg 138
22 Proximity BBDO Malaysia 135
22 DDB Paris 135
24 JWT Mumbai 126
25 Ogilvy & Mather Bangalore 124
26 BBDO New York <!–BBDO New York 122
26 Leo Burnett Toronto 122
28 DDB&Co., Istanbul 118
29 Droga5 111
30 Leo Burnett Beirut 109
31 Saatchi & Saatchi London 106
31 Clemenger BBDO Melbourne 106
33 Ogilvy Stockholm 104
33 Ogilvy & Mather Bangkok 104
35 Ogilvy Johannesburg 102
36 Net#work BBDO, Johannesburg 100
36 Saatchi & Saatchi Sydney 100
38 Y&R Dubai 97
38 McCann Erickson Hong Kong 97
38 Memac Ogilvy & Mather Dubai 97
41 Saatchi & Saatchi NZ Auckland 95
41 Marcel Paris 95
41 kempertrautmann, Hamburg 95
44 Saatchi & Saatchi Petaling Jaya (Malaysia) 94
45 Leo Burnett Mumbai 93
45 Starcom Mediavest Group Dubai 93
47 Happiness Brussels 92
48 BBH London 91
49 Y&R France 88
50 DDB Germany, Hamburg 87

Las mejores campañas publicitaras hasta ahora

1 Trillion Dollar Campaign (TBWA HuntLascaris, Johannesburg) 96
2 The Best Job in the World (Cumminsnitro Brisbane) 80
3 TED 696 Project (BMF Sydney) 76
4 Dance (T-Mobil) (Saatchi & Saatchi London) 63
5 Store that sells hope (Leo Burnett Lisbon) 61
6 The Great Schlep (Droga5) 60
= 7 Village where nothing ever happens (Shackleton Madrid) 58
= 7 Industrial Pollution (JWT Shanghai) 58
9 Two Worlds (Jeep) (Proximity BBDO Malaysia) 51
= 10 Let it ring (Happiness Brussels) 50
= 10 Khedeh Kasra (Leo Burnett Beirut) 50
12 San Shui – Automotive Pollution (JWT Shanghai) 49
= 13 Earth Hour – Vote Earth Design (Leo Burnett Sydney) 48
= 13 Oasis Dig Out Your Soul (BBH New York) 48
15 Banner Concerts (Boondoggle Leuven Belgium) 46
= 16 Whopper Sacrifice (Crispin Porter Bogusky, Boulder) 44
= 16 World’s First Ephemeral Museum (Leo Burnett Lisbon) 44
= 18 House of Imagination (Heimat, Berlin) 42
= 18 One Breasted Mannequin (Memac Ogilvy & Mather Dubai) 42
= 18 House of Cards (Shelter) (Leo Burnett London) 42
= 18 Share Our Billboard 1 (Leo Burnett Toronto) 42
22 Car dance party (Happiness Brussels) 38
23 Inner Child (Abbott Mead Vickers BBDO, London) 37
24 Obama for President (Obama for America, Washington) 36
25 iPhone Jonny (Aim Proximity Auckland NZ) 34
= 26 Baby made on board (Proximity BBDO Brussels) 33
= 26 IKEA Home Furnishing Liner (Launch Kansai Region) (ADK Tokyo) 33
= 26 Stop the Suffering – Pert Plus (Leo Burnett Beirut) 33
= 26 Melody Road (Corporate Safety Awareness) (Dentsu Razorfish Tokyo) 33
= 26 Grow (Royal Mail) (Abbott Mead Vickers BBDO, London) 33
= 31 Changed Opening Credits & Episodes (Mortierbrigade Brussels) 32
= 31 Paparazzi (Bayer- Alka Seltzer) (CLM BBDO Boulogne-Billancourt) 32
= 31 The Lego Codes (Lukas Lindemann Rosinski) 32
= 31 Prison (Bayer-Alka Seltzer) (CLM BBDO Boulogne-Billancourt) 32
= 31 Love Distance (Condom) (GT INC) 32
36 A Day in The Life of Chennai (The Times of India) (JWT Mumbai) 31
= 37 The Yellow Treehouse (Yellow Pages Group) (Aim Proximity Auckland NZ) 30
= 37 Love Conspiracy (Aim Proximity Auckland NZ) 30
= 37 Zuji Beans (Happy Soldiers) 30
40 Wallace & Gromit Campaign (DDB London) 29
= 41 Synchronized (Audi Q5) (Heimat, Berlin) 28
= 41 23 Days. The YouTube Fan-Diary (Kolle Rebbe, Hamburg) 28
= 41 Computer Tan (McCann Erickson London) 28
44 Paper Battlefield (Nike Basketball League) (McCann Erickson Hong Kong) 27
= 45 Fruit Burst (DDB New Zealand Auckland) 26
= 45 Flirting with Sound (Elements) (McCann Erickson Hong Kong) 26
= 45 Ebay Attack (WALKER Zurich) 26
48 Hotel 626 (Goodby, Silverstein and Partners, San Francisco) 25
= 49 Bank transfer job ad (Draftfcb Kobza, Vienna) 24
= 49 Dakota On Road (Fred & Farid Paris) 24

Las gráficas que hasta ahora han ganado más premios

1 Two Worlds (Jeep) (Proximity BBDO Malaysia) 26
= 2 Dakota On Road (Fred & Farid Paris) 24
= 2 Inner Child (Abbott Mead Vickers BBDO, London) 24
4 San Shui – Automotive Pollution (JWT Shanghai) 23
= 5 Paparazzi (Bayer- Alka Seltzer) (CLM BBDO Boulogne-Billancourt) 22
= 5 Prison (Bayer-Alka Seltzer) (CLM BBDO Boulogne-Billancourt) 22
= 7 Industrial Pollution (JWT Shanghai) 19
= 7 Egyptian Hotdog/Egyptian Pizza/Egyptian Burger (Leo Burnett Cairo) 19
9 Wallace & Gromit Campaign (DDB London) 17
10 Playing (Abbott Mead Vickers BBDO, London) 15
= 11 Los Chicos hacen – Galletitas/Arbol/Escalera (Del Campo Nazca Saatchi & Saatchi, Buenos Aires) 14
= 11 Goosebumps (Zurich Chamber Orchestra) (Euro RSCG Switzerland) 14
13 Page Numbers Campaign (Books) (Saatchi & Saatchi Petaling Jaya (Malaysia)) 13
= 14 Coco White Flare (Fred & Farid Paris) 12
= 14 Book Sculptures (Books Actually) (Euro RSCG Singapore) 12
= 14 Panadol – Milkman (Grey Beijing) 12
= 14 Coco Crouching (Fred & Farid Paris) 12
= 14 Bear (Bayer- Alka Seltzer) (CLM BBDO Boulogne-Billancourt) 12
= 14 Dakota 2 (Fred & Farid Paris) 12
= 20 Bajaj Exhaust Fans Kitchen (Leo Burnett Mumbai) 11
= 20 Sleeve Button (Talent Propaganda S�o Paulo) 11
= 20 Patrick Conlon (National Disaster Search Dog Foundation) (Y&R New York) 11
= 20 Gatorade Kids (Campaign) (AlmapBBDO, Sao Paulo) 11
= 20 Maria McHugh (National Disaster Search Dog Foundation) (Y&R New York) 11
= 20 Roy Torres (National Disaster Search Dog Foundation) (Y&R New York) 11
= 26 Joseph Ratzinger (Scholz & Friends Berlin) 10
= 26 The Smith Family (Saatchi & Saatchi Sydney) 10
= 26 Dissolve Your Problems (Campaign) (CLM BBDO Boulogne-Billancourt) 10
= 26 Bear (CLM BBDO Boulogne-Billancourt) 10
= 26 Karl Benz (Scholz & Friends Berlin) 10
= 26 Boxing (Latin Stock) (DDB Brazil, Sao Paulo) 10
= 26 The White Family (Saatchi & Saatchi Sydney) 10
= 26 Magician (CLM BBDO Boulogne-Billancourt) 10
= 26 Adolf Dassler (Scholz & Friends Berlin) 10
= 26 Napalm (Latin Stock) (DDB Brazil, Sao Paulo) 10
= 26 Decrossifier (Saatchi & Saatchi New York) 10
= 26 Mafia (CLM BBDO Boulogne-Billancourt) 10
= 26 Tank (Latin Stock) (DDB Brazil, Sao Paulo) 10
= 26 Tree (JWT Singapore) 10
= 26 Pinky Restraint (Saatchi & Saatchi New York) 10
= 26 Boy (Callegari Berville Grey, Paris) 10
= 26 Circles (AlmapBBDO, Sao Paulo) 10
= 26 Earth (JWT Singapore) 10
= 26 Puma Red/Black/White/Gold Series (Robert/Boisen & Like-Minded, Copenhagen) 10
= 26 Mugabe (Scholz & Friends Berlin) 10
= 26 Collar Clips (Saatchi & Saatchi New York) 10
= 26 Cross (X) (AlmapBBDO, Sao Paulo) 10
= 26 Bar (Ponce Buenos Aires, Acassuso) 10
= 26 Paul Smith/Duchamp (DDB London) 10
= 26 Bushman & Eskimo (Jeep) (Proximity BBDO Malaysia) 10

Los comerciales que hasta ahora han ganado más premios

1 House of Cards (Shelter) (Leo Burnett London) 42
2 Grow (Royal Mail) (Abbott Mead Vickers BBDO, London) 33
3 Dance (T-Mobil) (Saatchi & Saatchi London) 31
4 Synchronized (Audi Q5) (Heimat, Berlin) 28
5 A Day in The Life of Chennai (The Times of India) (JWT Mumbai) 26
6 Urban Carving (Audi quattro) (kempertrautmann, Hamburg) 23
= 7 Damn Boots (Nomis Sports Innovations) (Johannes Leonardo, New York) 21
= 7 Stop the Suffering – Pert Plus (Leo Burnett Beirut) 21
= 7 Soap (Wego) (Ogilvy & Mather Taiwan) 21
10 Bulldozer (P&G/Crest) (Saatchi & Saatchi New York) 20
11 Go On Lad (Miles Calcraft Briginshaw Duffy) 19
12 Rabbit (Comcast) (Goodby, Silverstein and Partners, San Francisco) 18
13 Non Stop (Chicco – Control) (Euro RSCG Spain) 17
= 14 Everybody Against Everybody (Leo Burnett Lisbon) 16
= 14 Robbery (Audi A4) (kempertrautmann, Hamburg) 16
16 Love Distance (Condom) (GT INC) 15
= 17 Pre Nup (P&G/Crest) (Saatchi & Saatchi New York) 14
= 17 Beauty Bowling (Ogilvy & Mather Tokyo) 14
= 17 Fate – Nike (Anonymous Content, Culver City) 14
= 17 Secrets and Lies (BBH London) 14
= 17 Dog-Fish (AlmapBBDO, Sao Paulo) 14
= 22 Pinata (Mars/Skittles) (TBWA Chiat Day New York) 13
= 22 Filter (Audi TDI) (kempertrautmann, Hamburg) 13
= 22 Unboxed (BBH London) 13
= 25 Carousel (Tribal DDB Amsterdam) 12
= 25 Autobahn (Golley Slater) 12
= 25 Chase (DDB Canada, Vancouver) 12
= 25 The Calling (DDB Mexico) 12
= 25 It Guy (Del Campo Nazca Saatchi & Saatchi, Buenos Aires) 12
= 25 Three Strikes (Department for Transport) (Abbott Mead Vickers BBDO, London) 12
= 25 Millionaire (Del Campo Nazca Saatchi & Saatchi, Buenos Aires) 12
= 25 Gucci Flora (REM Rome) 12
= 25 Coca-Cola EuroCup campaign – Italy, Germany etc (Fortune Promoseven Egypt) 12
= 34 Adjustable World (Bakery Films Filmproduction) 11
= 34 Munich (National Museum) (Euro RSCG Munchen) 11
= 34 Dojo (Lifebuoy Shampoo) (Lowe Indonesia) 11
= 34 I Love the World (Discovery Channel) (72andSunny, LA) 11
= 38 Crash Test Panda (Marcel Paris) 10
= 38 8 Kilometre (Mother London) 10
= 38 Doghouse (Saatchi & Saatchi, New York) 10
= 38 It’s Mine (Coca Cola) (Wieden + Kennedy Portland) 10
= 38 Hindu (Savaglio/TBWA Buenos Aires) 10
= 38 Vingt-Quatre (Mother London) 10
= 38 Dog (VW Polo Lonon) (DDB London) 10
= 38 Sea Orchestra (Barrie D’Rozario Murphy, Minneapolis) 10
= 38 Harmony (Peugeot) (Euro RSCG Spain) 10
= 38 Orientals (Savaglio/TBWA Buenos Aires) 10
= 38 Dial Hard (Mother London) 10
= 38 Tailor (Skittles) (TBWA Chiat Day New York) 10
= 38 Inkblot Test (Beate Uhse TV) (kempertrautmann, Hamburg) 10

Los 50 mejores paises en lo que va del 2009, Venezuela no aparece (que raro)

1 GERMANY 2692
2 UNITED STATES 2663
3 UNITED KINGDOM 1777
4 AUSTRALIA 1070
5 INDIA 1019
6 FRANCE 975
7 BRAZIL 905
8 UNITED ARAB EMIRATES 697
9 JAPAN 688
10 SPAIN 612
11 CHINA 611
12 NEW ZEALAND 580
13 ARGENTINA 557
14 SOUTH AFRICA 553
15 THAILAND 508
16 BELGIUM 465
17 CANADA 450
18 MALAYSIA 395
19 SINGAPORE 393
20 SWEDEN 373
21 NETHERLANDS 309
22 IRELAND 254
23 LEBANON 218
24 PORTUGAL 208
25 TURKEY 199
26 CHILE 191
27 AUSTRIA 182
28 HONG KONG 180
29 DENMARK 168
30 SWITZERLAND 160
31 ITALY 127
32 ISRAEL 108
33 COLOMBIA 94
34 NORWAY 92
35 MEXICO 76
36 PHILIPPINES 67
37 INDONESIA 57
38 EGYPT 49
39 FINLAND 43
40 KOREA, DEMOCRATIC PEOPLE’S REPUBLIC OF 42
41 COSTA RICA 33
42 ROMANIA 31
43 SAUDI ARABIA 28
44 QATAR 25
44 RUSSIAN FEDERATION 25
44 POLAND 25
47 DOMINICAN REPUBLIC 23
48 URUGUAY 22
49 TUNISIA 20
50 PUERTO RICO 19




Tenemos el ranking final de Cannes Lions 2009

2 07 2009

Imagen 1 19-18-51

Tenemos el ranking final de Cannes este 2009, pueden bajarlo en  The Big Won Press Release 010709.pdf

Los mejores 10 países

Imagen 12

Los mejores agencias de Cannes

Imagen 4

Las campañas más ganadoras

Imagen 5

Los mejores Directores Generales de Creación

Imagen 6

Los mejores copys

Imagen 1

Los mejores directores de Arte

Imagen 2

Así fue Cannes, esperamos que el próximo año haya sorpresas venezolanas, esperemos








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