Lista de ganadores iberoamericanos de Direct
GRAND PRIX: –Orcon + Iggy Pop, de Special Group para Broadband, Orcon. NUEVA ZELANDA
Flat Mailing
BRONCE: –Invasion, de Sun/MRM WORLDWIDE São Paulo para Ihdi estação bem-estar Charity lodge for the homeless. BRASIL
Dimensional Mailing
BRONCE: –Imaginary musical instruments, de DDB BRASIL São Paulo para Saxsofunny Sound production company. BRASIL
Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media
BRONCE: –Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets. ESPAÑA
BRONCE: –Casting, de Grey Argentina Buenos Aires para Grupo Q, Playboy magazine. ARGENTINA
Ambient Media (Large Scale)
BRONCE: –Reload, de Pagés BBDO Santo Domingo / OMD DOMINICANA Santo Domingo para Tricom Broadband Internet. REPÚBLICA DOMINICANA
PLATA: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev. ARGENTINA
Ambient Media & Print Collateral, Non-Mail (Small Scale)
PLATA: –Whopper face, de Ogilvy Brasil São Paulo para Burger king, Whopper. BRASIL
Direct Response Broadcast: TV, Radio & Infomercials
BRONCE: –Ringtowns, de Ogilvy Guatemala para Claro Mobile network coverage campaign. GUATEMALA
Direct Response Print or Standard Outdoor, including Inserts
BRONCE: –Wax ad, de Loducca MPM São Paulo para Peugeot 207 quiksilver. BRASIL
Best Low Budget Campaign
PLATA: –Donate your website, de Ogilvy Brasil São Paulo para Graacc Children’s cancer NGO. BRASIL
Fast Moving Consumer Goods
PLATA: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer. ARGENTINA
Cars & Automotive Services
PLATA: –Composing your life, de CP Proximity Barcelona para Audi birthday. ESPAÑA
Publications & Media
PLATA: –Casting, de Grey Argentina Buenos Aires para Grupo Q Playboy magazine. ARGENTINA
Corporate Image & Information
PLATA: –Imaginary musical instruments, de DDB Brasil São Paulo para Saxsofunny Sound production company. BRASIL
Best Integrated Campaign Led by Direct Marketing
BRONCE: –Casting, de GREY Argentina Buenos Aires para Grupo Q Playboy magazine. ARGENTINA
Lista de ganadores iberoamericanos de Promo & Activation
GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS
Event and Field Marketing
BRONCE: –Andes teletransporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA
BRONCE: –Giving memory, de Contrapunto BBDO Madrid para Afal contigo Alzheimer awareness ESPAÑA
Ambient Promotion: Small Scale
BRONCE: –Forest fires, de Ogilvy & Mather Colombia Bogotá para Wwf Wwf COLOMBIA
BRONCE: –$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL
Ambient Promotion: Large Scale
BRONCE: –Ambulance/boat/helicopter, de JWT México para Mexican red cross Annual fundraising drive MEXICO
Best Use of Merchandising/In-Store Marketing, including Promotional Packaging
BRONCE: –Whopper face, de Ogilvy Brasil São Paulo para Burger king Whopper BRASIL
BRONCE: –Message in a bottle, de Leo Burnett Iberia Madrid para Fundacion altius Children’s charity ESPAÑA
Alcoholic and Non-Alcoholic Drinks
BRONCE: –Andes teletrasnporter, de Del Campo/Nazca Saatchi & Saatchi Buenos Aires para Inbev Beer ARGENTINA
Commercial Public Services, incl. Healthcare & Medical
BRONCE: –Reload, de Pagés BBDO Santo Domingo para Tricom Broadband internet REPÚBLICA DOMINICANA
Retail and E-Commerce, including Restaurants
PLATA: –Quique the head, de Shackleton Madrid para Diesel Mowie motorcycle helmets ESPAÑA
Charities, Public Health & Safety, Public Awareness Messages
BRONCE: –$73.000 bar tab, de Ogilvy Brasil São Paulo para Bar aurora/boteco ferraz Bar chain BRASIL
Lista de ganadores iberoamericanos de PR
GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS
Financial Services, incl. Investor Relations and Corporate Finance
PLATA: –Bovap, de LIVEAD São Paulo para Souza Barros Stock Brokerage, Brasil
Corporate Communication
PLATA: –I knew it, de DCS Porto Alegre/BOCA Porto Alegre para Brazilian Olympic Committee, Olympikus, Brasil
Corporate Responsibility
PLATA: –The marathon for water, de Leo Burnett Iberia para Project Viva, Portugal
Environmental PR
PLATA: –Pee in the shower, de F/NAZCA Saatchi & Saatchi São Paulo para SOS Atlantic Forest Foundation, Brasil
Crisis and Issue Management
PLATA: –Virtual pilgrimage, de JOTABEQU Grey San José para Catholic Church, Costa Rica
Best Launch or Re-launch
PLATA: –A village of experts, de Bungalow 25 Madrid, para WINDOWS 7, Epaña
Best Use of Media Relations
PLATA: –A village of experts, de BUNGALOW 25 Madrid para Windows 7, Microsoft, España
Lista de ganadores iberoamericanos de PR
GRAND PRIX: –Replay, de TBWA/Chiat/Day para Gatorade. ESTADOS UNIDOS
Financial Services, incl. Investor Relations and Corporate Finance
PLATA: –Bovap, de LIVEAD São Paulo para Souza Barros Stock Brokerage, Brasil
Corporate Communication
PLATA: –I knew it, de DCS Porto Alegre/BOCA Porto Alegre para Brazilian Olympic Committee, Olympikus, Brasil
Corporate Responsibility
PLATA: –The marathon for water, de Leo Burnett Iberia para Project Viva, Portugal
Environmental PR
PLATA: –Pee in the shower, de F/NAZCA Saatchi & Saatchi São Paulo para SOS Atlantic Forest Foundation, Brasil
Crisis and Issue Management
PLATA: –Virtual pilgrimage, de JOTABEQU Grey San José para Catholic Church, Costa Rica
Best Launch or Re-launch
PLATA: –A village of experts, de Bungalow 25 Madrid, para WINDOWS 7, Epaña
Best Use of Media Relations
PLATA: –A village of experts, de BUNGALOW 25 Madrid para Windows 7, Microsoft, España
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